HODL or HOLD! Why it’s such a hard thing to do in investing

The concept of ‘holding’ on to a security as the price keeps going up and down is a phenomenon very difficult to understand.

from Wealth-Economic Times https://economictimes.indiatimes.com/wealth/invest/hodl-or-hold-why-its-such-a-hard-thing-to-do-in-investing/articleshow/83367453.cms