ICICI Bank's millennial branches to host entertainment shows as part of new offering

It can be noted that a slew of lenders, including bigger rival HDFC Bank and others, have been targeting the millennial segment with dedicated offerings to help their consumption, borrowing and wealth management needs.

from Wealth-Economic Times https://economictimes.indiatimes.com/wealth/personal-finance-news/icici-bank-branches-to-host-entertainment-shows-as-part-of-new-millennial-offering/articleshow/79075098.cms