Luxury carmakers bet on ‘affordable’ wheels to drive out of slowdown

As the industry passes through a challenging period, exacerbated by the pandemic and economic slowdown, companies such as Mercedes-Benz, Audi and BMW — the German trio that dominate the Indian luxury car market — are now introducing ‘entry-level’ models to widen their appeal and attract a fresh set of buyers.

from Wealth-Economic Times https://economictimes.indiatimes.com/wealth/personal-finance-news/luxury-carmakers-bet-on-affordable-wheels-to-drive-out-of-slowdown/articleshow/78694044.cms