E-commerce sales see rush of new shoppers, mainly from hinterland

Bengaluru-based Flipkart also said that there has been a perceptible shift towards consumers adopting digital payment instruments, with prepaid transactions recording a 75% increase. “One out of every 5 purchases in high-ticket segments like mobiles, furniture, large appliances & electronics were driven through an EMI construct,” Flipkart said in a statement.

from Wealth-Economic Times https://economictimes.indiatimes.com/wealth/personal-finance-news/e-commerce-sales-see-rush-of-new-shoppers-mainly-from-hinterland/articleshow/78714814.cms