What happens when you jump from mutual funds to direct equity

Despite having the power of choice, investors are often unable to create optimal portfolios as they get influenced by the ‘bling’ of certain investments and end up making decisions that might not align with their risk-return requirements.

from Wealth-Economic Times https://economictimes.indiatimes.com/wealth/invest/what-happens-when-you-jump-from-mutual-funds-to-direct-equity/articleshow/78273930.cms