How dud stock becomes long-term investment in our portfolios

Our investment behaviour is driven by our notion of loss and gain, not by logic. Past cost should not matter in rational decisions. But when our investment lets us down, we hope that the price gets back to the original level so that we have no loss.

from Wealth-Economic Times https://economictimes.indiatimes.com/wealth/invest/how-dud-stock-becomes-long-term-investment-in-our-portfolios/articleshow/72083216.cms